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Call it "bleople power"

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FT.com / Industries / IT – Bloggers unleash people power:

It started with a simple gripe posted on a weblog the blogger was unhappy that his new cellphone did not work as advertised.

It wasn’t long before other angry bloggers chimed in with their own stories, flooding the “blogosphere” with a stream of complaints that culminated last month in a class action lawsuit against the second-largest wireless network operator in the US.

The lawsuit against Verizon Wireless and the way it came about highlights the challenges that weblogs, popularly known as blogs, pose to corporations.

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