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<![CDATA[ US: spending for reading materials divided by 3 in 40 years:

AdAge has presented a very disturbing study on what the Americans are buying and why. Between 1960 and 2003, the spending for reading materials (including newspapers) was divided by three! According to the study, “The share of money spent on entertainment has hovered around 5% since 1950, but priorities have shifted. Spending on consumer electronics has soared; spending on newspapers, magazines and books has plummeted…..