NBC editor on the tech take

MacNN | Apple pays tech guru $15,000 to talk about iPod:

Apple and other companies paid NBC Today show tech editor Corey Greenberg up to $15,000 to talk about their products on news shows, according to The Washington Post. Greenberg talked up Apple’s iPod last July, calling it “a great portable musical player… the coolest-looking one;” however, while NBC officials denied any knowledge of the financial relationship, Greenberg confirmed that he accepted payments from Apple, Sony, Hewlett-Packard, Seiko Epson, Creative Technology and Energizer Holdings.

Enough said.

Author: Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he’s published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.