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BusinessWeek on the power of peer production

<![CDATA[The Power Of Us:

Yochai Benkler, a Yale Law School professor who studies the economics of networks, thinks such online cooperation is spurring a new mode of production beyond the two classic pillars of economics, the firm and the market. “Peer production,” as he calls work such as open-source software, file-sharing, and Inc.’s (AMZN) millions of customer product reviews, creates value with neither conventional corporate oversight nor market incentives such as payment. “The economic role of social behavior is increasing,” he says. “Things that would normally just dissipate in the air as social gestures become economic products.”

Indeed, the value created by loosely affiliated peer participants in networks, organizations and movements is the most important driver of change in society. Measuring that phenomena is what Persuadio is all about.
Via Jon Husband.]]>