Really dumb advertising, instance #1,000,000,996

Latest News and Financial Information | Reuters.com:

Boeing Co. apologized on Friday for a mistakenly published advertisement for its V-22 Osprey aircraft showing troops dropping onto the roof of a mosque in what appears to be a simulated battle scene.

The company apologized quickly, though the PR damage to the U.S. cause was probably done. (Disclosure: I own Boeing stock and won’t sell it because of this, because the company apologized.) Just plain stupid and insulting.

Author: Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he's published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.

4 thoughts on “Really dumb advertising, instance #1,000,000,996”

  1. But the truth of the matter is, that mosque’s have been used to harbor weapons and terrorists. Many times. Who is kidding who here? OK, perhaps a bad way to showcase the truth, but the truth none the less and everyone knows it.

  2. Romeo, Romeo, you just don’t get it, Romeo.

    Let’s imagine that the ad had portrayed an attack on a Presbyterian church—with the cross clearly visible, maybe the soldiers could be kicking over a table full of bibles, too. Would that be offensive to Presbyterians? Would they be unjustified in taking offense because Presbyterian churches, along with many other locations, had occasionally been used to hide meth labs?

    They’d have every right to be pissed off, because the vast majority Presbyterian churches, like most mosques, are peaceful places of worship.

    The point is that we’re trying to win a war while alienating the very people we are trying to “liberate” and their co-religionists here in the United States. That’s stupid, and any military commander worth his rank would see providing the enemy with propaganda materials would see it that way, too.

    Any American who respects the right of people to worship in their own fashion would see that it is not just stupid, but wrong and anti-American. This is a country that should not endorsing the destruction of places of worship, ever. The Taliban do that, not us.

  3. Boeing recently got a boon from the federal government. Basically they can take part in a bidding process that they lost, and the leverage is due to the competition being a foreign company (airbus).

    Not that Boeing is all that stable, just ask the employees that get laid off every six months, only to be called back to work.

    To check this stock against other aircraft and defense companies:
    http://www.stockmarketquotelist.com

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