Categories
Uncategorized

Smart

<![CDATA[WSJ.com – In Shakeup, Disney Rethinks How It Reaches Audiences:

Robert Iger, who takes over today as Walt Disney Co.’s chief executive, is shaking up the Magic Kingdom by pushing a mandate for the digital age: Consumers must be able to use Disney content whenever and wherever they want it.

Mr. Iger is talking about selling episodes of ABC hits such as “Lost” and “Desperate Housewives” online like songs. He is roiling the movie-theater industry by publicly floating the idea of releasing movies in cinemas and on DVD at the same time. He is negotiating with telecom companies about ways to deliver entertainment over cellphones.

Really smart.]]>