#11 (bonus!): Be WaryOvergeneralized lists of business “rules” are not to be taken too literally. There are exceptions to everything.
Evan Williams has a list of ten rules for startups, all of which are thoughtful and accurate. From being small and focused to humane, the startup is a remarkable opportunity to make something new, not just a product or service, but also a way of life for a group of people—including your investors.
I’d add one more rule, regarding financing:
Ratcliffe’s Financing Rule-of-Thumb: Spend more than you think you’ll need to and less than you want.
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