The industry has touted the notion of readership — a metric that takes into account how many people read the paper whether they buy it or not — for years, but has often taken halfhearted steps toward giving it true legitimacy.
Then there’s the confounding, if promising, online angle. If you count Web traffic, newspapers are actually more popular than ever.
More thoughtful confirmation of the point I’ve been making: The crisis is not in the business of publishing, but in the resistance of the publishing industry to changing delivery mechanisms. Then, there’s the potential in bringing new contributors into the news gathering and production process.
Folks like to talk crisis, because it is good business to declare change is afoot. The reality is that there is nothing but opportunity in change.