For the past month, I’ve been doing karmic housecleaning, as I’ve related before. From moving my mother-in-law out of our home to changing my relationship with BuzzLogic, the company I cofounded with Todd Parsons back in 2004, it has been a hectic-seeming 40 days or so. I’ve created a lot more time and mental space for new projects. Now, I’m going to focus on my latest startup, Tetriad LLC, which Ramin Firoozye, Len Sellers, Joe Eisner and I started working on last year. What are we doing? We’ll tell you soon. Suffice to say that we have a big customer project underway, so when we start talking it will be about a revenue-earning business.
<p>BuzzLogic has come a long way since the days when Todd and I worked with Bryan Field-Elliot to create the first blog influence maps that were distributed as "<a href="http://blogs.zdnet.com/BTL/index.php?p=1182">MyDensity</a> maps" (see right). There's a team in place that will take this product to success, which is more than most entrepreneurs can hope for. I've been lucky to get to know and work with Bob Schettino, Scott Craig, Julia Briggs, Steve Roberts, Thad Eby, among many smart and fun folks who make up the gang over there as we first fleshed out the original ideas, finished our patent and launched the product earlier this month (see below).</p> <p>Going forward, I have the great good fortune of being able to use BuzzLogic's tools and apply the ideas about what influence analysis can do I've developed over the past several years. I'll be writing much more research here, <a href="http://blogs.zdnet.com/Ratcliffe/">at ZD Net</a> and on the BuzzLogic blog using, among other tools, what we built at BuzzLogic. However, my day-to-day involvement with the company has come to a conclusion and I'll be pleased, if you would like to make contact, to introduce you to the right point of contact at BuzzLogic. My attention is turning to new vistas. <img src="http://www.ratcliffeblog.com/map.gif" alt="BuzzLogic Mapping" width="300" height="221" hspace="2" vspace="2" align="left" /></p> <p>As usual, I am pursuing a <a href="http://www.ratcliffe.com/DK-9.htm">"portfolio career"</a> approach to my life, piecing together what interests me. After being challenged earlier this year by Dan Farber, editor-in-chief of ZD Net to expand my traffic at my ZD Net blog, I tried writing what I would call "product porn," the consumerist approach to technology that, frankly, works well driving traffic and therefore dominates most of the tech blogging world. The product porn worked great, almost quadrupling my page views and my monthly check from CNET (ZD Net's parent). </p> <p>Yet, the fact that the most comments I've ever received on a blog posting—anywhere—came on <a href="http://blogs.zdnet.com/Ratcliffe/?p=276">one of those product porn postings</a>, about the difference between what happens when you Option-click on the Mac OS Desktop and right-click on the Vista desktop, bugs me. Many of the comments were just angry and polarizing (Mac v. PC, the eternal debate about almost nothing, because, as with all products, it is a matter of preferences). I want to write about more important issues. Call me elitist or snobby or stupid, but that's not a debate I want to make a living promoting. There are more important questions before society than which product rocks, sucks or rules. </p> <p>Technology is changing everything. So, in conjunction with my work with Tetriad, which is exploring how to wire an emerging online society, I am going to begin to publish research on companies and business issues relating to the media, the Net and community journalism/creativity/expression. Fortunately, this provides a continuing reason to dig deeper into the BuzzLogic toolset, too. </p> <p>There's a different, blog-based model for doing research that hasn't yet been fully developed. I want to explore how that might work. So, I may end up with a research company in the process. What can I say? I like starting and building things.</p> <p>And I am continuing to take on <a href="http://www.ratcliffe.com/disclosure.htm">advisory companies</a>, primarily early-stage firms who need a sounding board for ideas, strategies and management decisions. If you have a consulting job I wouldn't say "no," so feel free to ping me. </p> <p>The karmic housecleaning stage is concluded. I am back. Somehow, I just needed to say that out loud. <br /> </p> <!-- #BeginTags --><p class="tags"><a href="http://www.technorati.com/tag/BuzzLogic" rel="tag">BuzzLogic</a>,<a href="http://www.technorati.com/tag/Tetriad" rel="tag">Tetriad</a>,<a href="http://www.technorati.com/tag/ZD Net" rel="tag">ZD Net</a>,<a href="http://www.technorati.com/tag/portfolio career" rel="tag">portfolio career</a>,<a href="http://www.technorati.com/tag/research" rel="tag">research</a></p><!-- #EndTags -->