Evolving into an unnatural state or the same old state?

My friend Sanford talked to my friend Joi, when Joi said:

“Maybe most people don’t know (or don’t think is real) is that I am really very shy. It takes a lot of energy to not be shy – but it is not a natural act for me. With all of my exposure, I have had to grow into this visible state. As a function of doing what I want to do, I end up meeting people and networking. But this is not my natural state.”

What’s interesting about this is that Joi describes his work as a form of alienation from his true self, despite all the companies he started having begun as hobbies. It is striking, because it suggests little has changed about the nature of work, even as the speed of innovation and finance has transformed the outward environment.

Author: Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he's published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.