For the past several months, I’ve been working with BIA/Kelsey, a long-time local media analyst and banking firm, to quantify the Local On-Demand Economy. We’ll be holding a conference, NOW: The Rise of the Local On-Demand Economy, at the Mission Bay Conference Center in San Francisco on June 12th. If you use the discount code “MR100,” you will receive $100 off the ticket price (currently $495 and going up to $595 in mid-May).
This is a convergence of several technical and socioeconomic trends, including automation (keyed entry record-keeping is dead, along with many of the jobs that perform that function in the enterprise), sharing (the eschewing of “stuff” and emphasis on the value of time and experience, the build-out of the last logistical mile that brings enterprise metrics-driven efficiency to the small and medium-sized business, and the end of full-time work as a means of keeping skills in-house even when they are not immediately needed.
There are many issues to discuss and explore in the Local On-Demand Economy, from the potential commodification of labor, including in specialized fields, to the problems of supporting a thriving middle class that works essentially entrepreneurially, for themselves across many different organizations and customer communities. Join us on June 12th to get a bead on the Local On-Demand Economy. Use the discount code “MR100” to save $100.