Explaining the Local On-Demand Economy

What does the local on-demand economy mean to companies and their customers? In this keynote address at BIA/Kelsey NOW, Mike Boland and I explain the rise of logistical systems for small business and individuals and how it changes the nature of work. In a nutshell, society built the old economy to keep needed resources on the bench and ready to work. Today, work will be assigned and completed through systems that put customers in control of the supply chains that serve them. It raises issues of fairness, as labor struggles to adapt and rethink how to build a “career.”

The whole talk is on YouTube, in case the player below doesn’t load in your browser.

Author: Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he’s published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.