New retail reality

<![CDATA[My Red Herring piece today is about the evolution of retail.
One thing that is not in there is a comment about the tools the people at the edge of the network will use… blog tools, among others, will be applied to a kind of customer relationship that hasn’t existed before. Rather than tout “blogging” as the enabler, however, I’d argue it’s the personal communication represented by blogging that will be transformative—and that can be conveyed through a variety of tools, not just blogs. Databases, web page design tools, audio and video production tools; basically, everything is going through the evolution that publishing did when desktop publishing tools appeared. The walls are coming down everywhere, not just with a particular format or genre of communication.]]>