<![CDATA[Via Podcasting News, this quote from USA Today:
“This is all part of the shift from mass media to personalized media,” says Paul Saffo, research director of The Institute for the Future, a tech think tank in Palo Alto, Calif. “With the iPod, the Buddha is in the details. The finish and feel are such that you want to caress it.
The problem with the word “podcasting,” which Paul hints at but doesn’t go into because he’s focused in the iPod as artifact, is that it is a misnomer for the way people use the programming they download. “Podcasting” is something producers do, not something listeners do and we’re in the midst of a transformation in what listeners do, a demand-side effect that producers are responding to, albeit the first to do so are not traditional producers of audio or video programming.
Personally programmed listening (PPL) is what we are talking about, not how the metaphorical transmitter is erected. It is the configuration of the receivers that is most telling. We’ve entered the era of PeoPLe Radio.]]>