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Business Technic

Google must see value in content, not just technology

<![CDATA[BuzzMachine… by Jeff Jarvis: But it makes me wonder whether we’re foolish letting Google be our ad sales agent. For Google undersells the value of citizens’ media: Google sells the coincidence of a word on a page when the real value of citizens’ media is in its conversation, its relationships, its influence. Mind you, we […]

<![CDATA[BuzzMachine… by Jeff Jarvis:

But it makes me wonder whether we’re foolish letting Google be our ad sales agent. For Google undersells the value of citizens’ media: Google sells the coincidence of a word on a page when the real value of citizens’ media is in its conversation, its relationships, its influence.

Mind you, we should bless Google for taking the cooties off of citizens’ media and showing that, indeed, real people have a message and audience worth attention.

But now I think it’s necessary for citizens’ media to find its own path, its own sales agent who can sell its own value.

I agree that Google undersells the value of the sites where its serves ads (how else does it make a 30.07 percent margin?) and believe Google’s systems need to change to better reflect the value of content that provides context for advertising or someone else will come along and do it.]]>