<![CDATA[Eric Norlin’s Weblog: Why the Hateration toward marketers?:
Dan Farber has a nice article about how SugarCRM’s “anti-marketing” stance is actually a marketing conceit….a couple of comments:
1. he’s absolutely right — go read early Oracle history. How did Larry Ellison compete and market? by attacking his competitors for “not having superior products” and “just spending more on marketing and sales”….tis an old and *effective* technology marketing tactic.
2. I keep noticing this “anti-marketing” stance in weblogs and developer communities lately — often by those that think they’re somehow thinking in the “cluetrain” vein of things. Quite frankly, I don’t get it….i think i’m pretty good at PR and AR…which is the traditional way of saying that i’m pretty good at starting and maintaining “conversations.”
I also think i’m getting good at building scalable process around integrated marketing “campaigns” that generate leads for sales to work on. And let me be clear: this is not a dirty thing.
Lots more good stuff from Eric, but the key thing here is that making money is actually a good thing: People can use money to buy things, like food, houses and more PCs and software. I’d like to see a cottage industry, not more conglomerates.]]>