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Short news and sports win attention

<![CDATA[PaidContent.org: February 08, 2005 Archives: …the most interesting bit out of the new research released by the Online Publishers Association. Replaying new snippets is the most popular activity, performed by 66 percent. Watching clips of last night’s game and checking out new music videos and movie trailers are also popular video pursuits. However, sports highlights […]

<![CDATA[PaidContent.org: February 08, 2005 Archives:

…the most interesting bit out of the new research released by the Online Publishers Association. Replaying new snippets is the most popular activity, performed by 66 percent. Watching clips of last night’s game and checking out new music videos and movie trailers are also popular video pursuits.

However, sports highlights are watched most frequently, with 48% watching at least once a week, and 11% watching daily.

Another interesting bit which is perhaps understandable (and confirms another study): 1-2 minutes is the preferred length of video watched online, for sports, news and movie trailers, but for music videos, it hovers in the 3-5 minutes range (due to their length)…

Check the graphic Rafat includes, too.
The unswered question is: Are we short attention-span people or are we piling dozens of short pieces together to try to get a complete picture? We found people doing the latter at ON24, and I suspect this is where a huge opportunity lies for podcasters and vloggers who want to deliver news analysis.]]>