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Success comes in small packages

<![CDATA[Wired News: IPodlounge Drunk With Success: In recent months, iPodlounge has grown from a niche website into a professional publishing operation with big plans. Riding the wave of iPod popularity, the site is a daily read for an ever-growing army of fans. Unique visitors have doubled to 2 million a month, and about 1,000 new […]

<![CDATA[Wired News: IPodlounge Drunk With Success:

In recent months, iPodlounge has grown from a niche website into a professional publishing operation with big plans. Riding the wave of iPod popularity, the site is a daily read for an ever-growing army of fans. Unique visitors have doubled to 2 million a month, and about 1,000 new members are joining its online forums every month.

This is another example of how media businesses start without multi-million dollar investments. One guy using blog software, no ad sales infrastructure, just a good editorial package that caught on and myriad small advertisers piled on. There’s more than one way to skin the proverbial cat.]]>