<![CDATA[Qumana Blog :: The New Attention-Driven Advertising …:
It seems increasingly evident that the blogosphere is growing large enough and permanent enough that the advertising game is well and truly changing. The new announcement of Amazon’s investment in 43 Things does nothing to dilute that impression.
Blog posts are becoming the copy and images that catch our attention – a complex mix of issue, personality, skill, the technology of distributed networks, and link strategy. Some prominent Internet leaders such as John Battelle, Ross Mayfield, Doc Searls, David Weinberger, Mitch Ratcliffe and a wide range of others have offered some sort of opinion along the lines that blogging represents the future of online publishing, or ‘social’ publishing, or citizen media or the ‘new’ news network.
Bloggers are the new journalists and the new copywriters .. writing from their heads, hearts and guts in a new way, a less objective but often more honest level of critical thinking perspective that offers us useful facts, analyses and understanding. We then get to engage with the ideas, and think about what we believe and what we want to do with the information.
I’ve been chatting with Jon lately and he’s hitting on all cylinders with this post and what Qumana is thinking of doing, too. Watch that space.]]>