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AS INTERNET USERS DISCOVER CONTENT aggregation’s merit, advertisers and publishers fear a loss of control over their content and how users experience it. Now, several newspapers have launched their own customized RSS readers, in an effort to solidify their relationships with online readers.
In the last several weeks, the Los Angeles Times, Britain’s Guardian, and CNET each have acknowledged plans to offer free, branded RSS readers. The Los Angeles Times, part of Tribune Co., and the Guardian, owned by the non-profit Scott Trust, said they were putting their own brands on a reader called NewsPoint. Designed by Swiss-American software firm Consenda, NewsPoint currently is limited to a small trial phase.
For now, less than 5 percent of Internet users currently employ RSS readers.
Ever the worry warts, the press doesn’t see the virtues of simple syndication.]]>