<![CDATA[Ross Mayfield’s Weblog: Intel CEO Blogs Inside:
A copy of Paul Otellini’s fledgling blog was leaked. Now the issue isn’t about a superior communication tool, it is an issue for the lawyers.
Man, talk about both getting off on the wrong foot. The San Jose Mercury News adds:
In contrast to the public online journals of most corporate executives, Otellini’s blog is strictly for Intel employees’ eyes only, published on the company’s internal Web site. But a copy of the 8-week-old blog obtained by the Mercury News shows Otellini unplugged, conversing candidly with Intel’s rank and file about the challenges facing the Santa Clara chip giant. Otellini, who becomes Intel’s next chief executive in May, even praises Advanced Micro Devices, his Sunnyvale rival whose existence company executives take pains to ignore.
<
p style=”font-family:Arial”>
Now that the cat is out of the proverbial bag, Otellini needs to go public with his conversations, even if he has to refrain from praising AMD in the process. If he didn’t worry about saying something complementary about a smart competitor, it would be even better, because it would communicate to Intel employees and customers the importance of doing the right thing.]]>