<![CDATA[Seth’s Blog: More on bad ideas:
…half or more of all shoppping carts online are abandoned. If this happened at the supermarket, they’d be bankrupt in less than a week. This is a crisis for anyone who sells online (except for Amazon, which doesn’t have this problem–because people don’t have to see any of this nonsense.) instead of Dilbertly defending the engineering status quo, teams should be working around the clock to test every single thing they can to fix the problem.
Seth is struggling against push-back against an example of bad UI. The rule should be: If your users are investing any amount of time in filling a shopping cart, then abandoning it, there is something wrong with your shopping cart that no amount of nit-picking can fix. Attack the problem, don’t debate it.]]>