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Reflections of a Newsosaur: iPods shock radio jocks

<![CDATA[Reflections of a Newsosaur: iPods shock radio jocks: “I just hope the radio business lasts until I retire,” a successful 49-year-old broadcasting executive told me the other day. That seems like a pretty glum outlook for a guy working in a medium that achieved record sales of $20 billion last year and is patronized by […]

<![CDATA[Reflections of a Newsosaur: iPods shock radio jocks:

“I just hope the radio business lasts until I retire,” a successful 49-year-old broadcasting executive told me the other day.

That seems like a pretty glum outlook for a guy working in a medium that achieved record sales of $20 billion last year and is patronized by 94% of Americans, who tune in almost 20 hours a week.

iPods don’t merely compete for listening time. They redefine it, thanks to the ease with which you can search, download, program and play the music (or chat) you want to hear when you want to hear it.

Bingo.]]>