<![CDATA[editorsweblog.org: Peter Chernin’s 10 rules for media (and newspaper) survival:
It’s easy to understand that this “Bible’s decalog” mainly applies to the broadcast industry, but some rules are relevant to forecasting the future of the newspaper industry.
Fox’s Peter Chernin dishes out his rules for survival. Not sure this is exactly whom I’d want to look to as a role model, but he’s got some reasonable points and some dumb ones. The rule about solving the piracy problem misses the mark, because the problem is illusory; it’s finding a way to make timely delivery of programming easy and inexpensive, so that going to the trouble of downloading a file for six hours to watch a show is impractical.]]>