<![CDATA[MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines:
But magazines, which now find themselves competing with a deluge of new media options, as well as a new level of editorial and branded content integration, nonetheless will break a trade ad campaign that relies heavily on fake editorial content in major consumer magazines. The goal, say its backers, is to break through the clutter, and create some buzz around the unique connection consumers have with the magazines they read.
The campaign even includes “faux covers” that will actually be covers of magazines. I suppose someone thinks this is clever, but it’s hardly wise.]]>