<![CDATA[CyberJournalist.net: Study: Online news use grows:
A rapidly growing number of Americans are increasing their use of online sources for news and information at the expense of other media , according to a national segmentation study conducted by washingtonpost.com in partnership with Nielsen//NetRatings and Scarborough.
“In the twelve months ending December 2004, 47% of respondents reported significantly increasing their usage of online media for news and information. A smaller number (4%) of those surveyed reported decreasing their usage of the internet for news during the same time period. In contrast, traditional media showed modest gains with radio at 16%, television at 18%, newspapers at 12% and magazines at 15%. However, similar declines were noted for each at -12%, -20%, -18% and -18%, respectively.
Of course, but it’s not 24/7, it’s the fact the news is available now rather than waiting for the next broadcast, top-of-the-hour newsbreak or the paper to slap onto the porch in the morning. It’s immediacy, not just accessibility.]]>