<![CDATA[BBC NEWS | UK | Digital radios outstrip analogue:
Sales of digital radios have outstripped the demand for traditional sets for the first time, leading UK high street store Dixons has said.
Figures reveal a surge in demand in its shops in the run-up to Christmas, with the first week in January seeing more digital radios bought than analogue.
We installed Sirius in my wife’s car over the weekend and she loves it. Let’s see, the stock is at $5.46 today and people are buying more digital radios than old fashioned ones….
Then, there’s this from The Chicago Tribune:
Even as traditional radio trailed the gains made in 2004 by other media, John Hogan, Clear Channel Radio’s chief executive, argues that radio still offers advertisers a cost-effective means to reach a large audience.
According to the Radio Advertising Bureau, 74 percent of consumers listen to the radio every day and the industry has sold nearly $20 billion of advertising for several years running.
“If we can give listeners more of what they come to radio for, then we’re going to get more of them to listen longer,” Hogan said. “And if we’re able to generate better results for advertisers, then they’ll pay more. It’s a simple, straightforward value proposition.”
And it’s not just radio. Podcasts are going to change the range of choices dramatically, as I was saying here and here.]]>