To be honest, I normally think rather highly of Mitch Ratcliffe, but this anti blogspot spam comment is off the mark…
Can you believe bloggers are openly suggesting click fraud? Who will be the first blogger to recommend automated click bots?
I don’t know what to make about the fact he apologizes for thinking highly of me most of the time—am I that disliked?—but Aaron Wall’s suggestion that I am recommending fraud is way, way off-base. And Vernon Kesner is disgusted. Pretty strong language, that suggests to me that search engine marketers are more concerned about protecting their golden goose than recognizing the goose is pouring crap over the whole blogosphere.
Aaron and Vernon say “it’ll get better, it always does.” Forgive me, but having been at the birth of the Net and seen some of the pathetic compromises made to sustain economic models, I speak from experience. It can be better, but leaving the solution to the company at the heart of the problem is sacrificing our power to influence the direction the community is going.
Splogs are pollution. Splogs, at least for now, are part of the economic system and, like the worst industrial production, represent the wasteful, toxic by-products of the information economy. Pollution warps the environment, it doesn’t get cleaned up and disappear. Pollution deserves protest.
We should pour the pollution back into the source. Relax, Google will survive and the cash from AdSense will still flow.
Sorry, but we can break this system without doing serious damage to anything except Google’s bottom line, which is the only thing that will get Google’s attention. I’ve been saying for a long time this isn’t the gentle, non-evil little company people mythologize to justify Google’s increasingly hegemonic approach to knowledge (heck, Dave and I agree about this point); the company needs to be policed by users, even if it threatens the system of payments—largely paltry—that surround Google, because, like the neighbors of a toxic site, we’re paying a price for their success.
We can call the movement MEMEPEACE.